Lucky Supermarket Shop-Ins

(February-March, 1964)

After the victories at the Select Rental Agency and Mel’s Drive-In restaurants, civil rights activists turned their attention to the hiring practices of Lucky grocery stores in San Francisco. Upon review of the grocery chain’s hiring and promotion practices, CORE embarked on a determined campaign to secure an anti-discrimination pact with the company. Activists employed a creative new tactic, the “shop-in,” putting pressure on the store’s daily operations and gathering substantial publicity in the city’s press. In February of 1964, San Francisco witnessed a new kind of civil rights activism that reverberated throughout the city.

A mess from after a looting

Photo courtesy of San Francisco History Center, San Francisco Public Library

  • Negro Hiring: A Chain Store "Breakthrough" (October 9) pdf
  • Lucky Stores Picketing Set (February 1) pdf
  • CORE "Shop-In" at SF Supermarket (Februrary 20) pdf
  • CORE Calls Off Market "Shop-Ins" (February 27) pdf
  • Lucky's "Shop-Ins" End (February 27) pdf
  • Impact of Lucky's Pact with CORE (March 1) pdf